This is a plushie design, made "in the hoop" on an embroidery machine. It produces procedurally-generated monsters: choose the steps to stitch to mix and match features and shapes.
The only hand-sewing is closing the turning opening.
There are 100mm, 130mm, and 150mm sizes, for machines from 4x4 to 6x10. The files come in all the formats Ink/Stitch can produce, along with the SVG source file that you can edit in Inkscape+Ink/Stitch. There is a step-by-step PDF that includes full instructions, though (due to the mix-and-match nature), not a picture of every stitch color.
You can make plushies to sell, and I highly encourage it.
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