Stargazer dragon

I’m still working on the project I hinted at last post, another art-doll dragon, but I decided to make and list a less-ambitious one in the meantime. I have some regrets about my choices on it – not because it’s unattractive, but because it was soooooper-hard to photograph with my limited setup.

I had to make sure the black velvet didn’t just end up as a silhouette. I had to make sure the wings sparkled. I had to make sure the eyes flashed some color (they’re clear AB glass beads).

And most difficult of all: I had to get every bit of cat hair and minky fluff off the darn thing. (I was only mostly successful.)

Sometimes I just let it blow out the exposure for the sake of seeing detail.

Anyway, the work-in-progress one is another gold so at least that part won’t be a problem, and I ordered an adjustable stand so hopefully posing it won’t be a problem either (it’s not a free-standing one). But since it’s a sea dragon I’m super-tempted to visit a beach and get some outdoor pictures with it.

Bumbling through Etsy sales

Confession: I haven’t read enough Etsy how-to’s. Etsy’s own site is great for looking up answers but completely overwhelming for learning, and half the bloggers out there who purport to tell you how to do it are selling more blog ads than Etsy goods. So I just dove in and flailed around.

This week’s lesson for me was: listings never really die. See, I decided that Etsy’s option system was just too much: you can vary on two factors (size and color, for the beanie dragons) but you have to select one before it will show you what’s in stock in the other. So I decided to break them out into individual listings. You pay twenty cents a listing but, I figured, it doesn’t matter because the multi-item listings are serial listings. That is, if you list a dozen items in a single listing, you pay twenty cents. You sell one and it insta-lists another, even if someone buys three at a time, so at the end of the day it costs the same to list twelve items in twelve listings or all in one.

But.

Each listing creates a page. (Duh.) But what I just fully registered was: when that item sells out, you get the “sorry, try these other items” screen… which is full of other people’s items. When the multi-listing for beanie dragons ran out, the only other dragon it showed was the gold, and it was the seventh or so.

This explains why the reviews at the bottom of an item aren’t necessarily for previous purchases of that particular item. I assumed it just showed random reviews from that seller, and that may still be the case. But the past-sales page is a snapshot of the listings as they were sold, without regard to the listing page, so you’re free to reuse that listing number.

And so that’s what I’ve done: the multi-listing page is now the green 6″ dragon page, still in made-to-order status, so folks’ bookmarks will still point to a beanie dragon. And now I need to go do final work on those dragons to get pictures and move it to ships-immediately status, and make a couple more art-doll dragons so I can resurrect those links. Hopefully I can keep ahead of those, so I am always ready to renew the listing. (Yes, I just hoped for slow sales…)

Some more business musings

Much of my rambly business- and creation-process stuff gets relegated to Mastodon, but also much of my sales comes from Mastodon, so… maybe I should ramble about business and creation in other places? Let’s give it a go.

My Mastodon art account currently has 130 or so followers, but has a lot more reach because people like to share pictures of my dragons and whatnot. My Instagram account has 58 followers, of which many are non-nerdy folks I knew in Wichita, and of course you can’t (easily) share pictures on Instagram. I could run up the follower count in the usual way (by camping on hashtags and posting look-at-me comments on other people’s accounts but that feels, as the kids say, “thirsty.”

I had intended to use Masto as my spot to work through the learning curve on both making things and selling things, and I guess the natural result is that there are some non-thirsty references to the Etsy shop built into the things that people are sharing. Having realized that, and not wanting my account to turn into Messages From A Brand, I try to keep the shop references minimal in the share-likely posts.

In any event, Mastodon shows that getting the dragons in front of a (reasonably nerdy) audience gets sales, so I just have to figure out how to get the dragons in front of a larger audience. Buying Etsy ads seems to be a logical next step as soon as I get the shop properly restocked, but I’m not sure yet where to go from there.

There are offline options as well. Putting the dragons in my Friendly Local Game Stores is one possibility, though I’m not really priced for wholesale sales. Selling at conventions is also possible; I’m still getting used to the idea of living in a place that’s close to other places. That’s a lot of work, though, and we gave away our (aging) minivan when I inherited Mom’s little sedan.

I also had sort of envisioned getting more into the digital sales than the physical, so I really should be working on finalizing a pattern and its instructional pictures/video to try that out with… but I’ve been playing catch-up stocking dragons (including the art-doll ones; Gold/Sparkle is about to fly across the Atlantic meaning there are none in the shop right now).

I guess those are my goals for the coming week (or two): restock the beanies, list another art dragon (working on Stargazer, black with glitter-cotton galaxy wings), and finalize the orca pattern demo and a paid pattern.

Whew.

(Oh, and get the promised quarter keeper file posted.)